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identity system

bc, stationery & envelope design

Project Name: Restaurante La RevoluciĆ³n Identity System
Client: Restaurante La RevoluciĆ³n, Richmond, CA
Industry: Restaurant
Project Description: Full identity system solutions, full-color.
Project Role: Design solutions to the company's identity package whose main contribution is restaurant food service, catering, banquet facilities and full bar services; photoshoot of mortar & pestle; service mark application process
Software used: Adobe Illustrator and Photoshop

 

Project Name: La Strada Restaurants Identity System
Client: La Strada Restaurants, Inc., San Pablo & Napa, CA
Project Description: Design solutions to all three components of the ID system; existing wall mural art incorporated into the design.
Project Role: Design solutions to the company's identity package whose main contribution is restaurant food service, catering, banquet facilities and full bar services; art direction for calligrapher.
Software used: Adobe Illustrator and Photoshop

 

Project Name: Hercules Global Identity System
Client: Hercules Global, Inc., Walnut Creek, CA
Project Description: Design solutions to all three components of the ID system
Project Role: Design solutions to the company's identity package whose main contribution is conversion of biomass into diesel fuel.
Software used: Adobe Illustrator and Photoshop

 



Project Name: Hanke Wealth Icon/Logo design
Client: Hanke & Co., San Francisco, CA
Project Description: Logo or icon design and its applications to the company's identity system. The client wanted to incorporate Pythagoras into the ID system, a famous Greek mathematician and philosopher well-known for his pythagorean theorem, a relation in Euclidean geometry among the three sides of a right triangle (right-angled triangle). In terms of areas, it states: In any right triangle, the area of the square whose side is the hypotenuse (the side opposite the right angle) is equal to the sum of the areas of the squares whose sides are the two legs (the two sides that meet at a right angle) On the top right of the icon is the right triangle which integrates into the negative space as an upward arrow - indicative of the client's role in wealth management.
Project Role: Logo or icon design and applications to company's identity package
Software used: Adobe Illustrator

 

Project Name: Optometry by the Bay Icon Refinement (Vector Format)
Client: Optometry by the Bay, Hercules & Daly City, CA
Project Description: Refinement of existing logo/icon in vector format and design solutions of all three components of the ID system.
Project Role:Illustrated eye-icon in vector format; Design solutions to the company's identity package whose main contribution is eye-care, optometry, early diagnosis of eye conditions and preventative measures; image research
Software used: Adobe Illustrator

 

contact info:

Jojo Soriano

SEEDesign & Illustration
T (510) 245-8500 :: F (510) 722-2020 :: e-mail: jojos@seedesign.com
Web: www.seedesign.com